Arts, sports, and recreation
Organizing experiences, performances, and participation.
Experience businesses connect a time-bound event or activity with an audience. Venues and schedules create perishable capacity: an unsold seat cannot be carried into the next event. Rights, talent, sponsorship, and secondary spending divide revenue among several participants.
What to look for
Separate the economics of an organizer, venue, rights owner, and participant. Demand uncertainty and upfront commitments make ticket timing and cancellation exposure consequential. Sports events are the first profile; film and television production appears under information and media.
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- Sports and live eventsTickets, rights, and sponsorship
Sports and live events turn scheduled competitions and performances into tickets, media rights and commercial exposure. Returns depend on audience demand, rights ownership and costs committed before attendance is known.
10 companies to know
Selected examples from the industries covered in this sector, spanning different operating roles. This is an editorial selection, not a ranking by revenue, market value, or size.
Listed alphabetically. Names link to official sources. Checked . How we select examples.
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Combines venues, sports franchises, festivals, ticketing and sponsorship activities, connecting event creation with the places and commercial services through which audiences experience it.
Explore Sports and live events -
Atlanta Braves Holdings
Baseball and stadium-area development
Owns the Atlanta Braves baseball business and associated mixed-use development through subsidiaries, linking team operations and game attendance with commercial activity around the ballpark.
Explore Sports and live events -
Borussia Dortmund
Professional football and stadium business
Operates professional football and related commercial activities, including stadium marketing and associated services, with revenue opportunities tied to matches, audiences and the club brand.
Explore Sports and live events -
CTS EVENTIM
Ticketing and live entertainment
Provides ticketing services and operates live-entertainment businesses, combining the infrastructure used to sell event access with participation in promoting and delivering live experiences.
Explore Sports and live events -
Juventus
Football competitions and commercial rights
Participates in professional football competitions and organizes matches, earning through media rights, sponsorships, stadium activity, brand licensing and additional services offered to supporters.
Explore Sports and live events -
Liberty Media
Motorsport commercial rights
Owns interests in motorsport businesses including Formula 1 and MotoGP, connecting championship competition with commercial rights, race promotion, media distribution and sponsorship arrangements.
Explore Sports and live events -
Live Nation Entertainment
Concerts, ticketing and sponsorship
Combines concert promotion with Ticketmaster and media-and-sponsorship activities, connecting artists and venues with ticket buyers and commercial partners across the live-music event chain.
Explore Sports and live events -
Manchester United
Football and associated commercial services
Operates a professional sports-team business with commercial, broadcasting and matchday revenue, combining supporter demand with sponsorship, merchandise, media access and attendance at matches.
Explore Sports and live events -
Oak View Group
Venue development and management
Develops and manages live-event venues, providing operating and hospitality capabilities for arenas and other facilities where sports, concerts and additional live experiences take place.
Explore Sports and live events -
TKO Group Holdings
Sports and entertainment properties
Owns sports and entertainment properties including UFC and WWE, combining live events with media programming, commercial partnerships and other services built around those properties.
Explore Sports and live events
This is a developing reference. This sector currently contains 1 detailed profile; the index does not claim exhaustive coverage of every subsector.
Read the classification policyFrom understanding to operating
Try this workflow with ERP.AI
Coordinate venue requests, capacity holds, setup and cleanup buffers, package reviews, deposits, and event-day completion for organizations arranging time-bound use of performance or activity spaces.
2 Run it with Proto
Get the desktop agent, then return to the app page to continue setup.